Awesome, beloved Seminole Heights record store Microgroove and its proprietor, New Granada Records head Keith Ulrey, are the subject of an essay and video project by Art Institute of Tampa student Jonathon Dorofy. The soulful little doc and accompanying written piece focus on what it's like running a store selling music on physical media in the digital age, and both are pretty cool.
The video is embedded below, but please click on the link above as well to ready Dorofy's piece and give the guy some clicks.