More than a year after a Florida law began allowing college athletes to make endorsement money, some athletics officials say a key piece of the law needs a second look to preserve schools’ recruiting advantages. The law and similar laws in other states came after long-running debates about whether athletes should be able to profit from their names, images and likenesses after being blocked from cashing in while college sports became increasingly lucrative.
More than a year after a Florida law began allowing college athletes to make endorsement money, some athletics officials say a key piece of the law needs a second look to preserve schools’ recruiting advantages. The law and similar laws in other states came after long-running debates about whether athletes should be able to profit from their names, images and likenesses after being blocked from cashing in while college sports became increasingly lucrative.